Veröffentlichungen

Beiträge in referierten wissenschaftlichen Zeitschriften

1. Woisetschläger, D. / Michaelis, M. (2012): Sponsorship Congruence and Brand Image: A Pre-Post Event Analysis, European Journal of Marketing, Vol. 46, No. 3/4, S. 509–523 [VHB3-Rating: C].

2. Michaelis, M. / Woisetschläger, D. (2011): Innovatives Vertriebscontrolling in interorganisationalen Vertriebssystemen mit Hilfe der Data Envelopment Analysis, Controlling: Zeitschrift für erfolgsorientierte Unternehmenssteuerung, 23. Jg., Heft 4/5, 242-247 [D].

3. Woisetschläger, D./Backhaus, C./Michaelis, M. (2011): Warum Aktionäre die besseren Kunden sind, in: Marketing Review St. Gallen, 3/2011, S. 33-38 [D].

4. Ommen, N. O. / Heußler, T. / Backhaus, C. / Michaelis, M. / Ahlert, D. (2010): The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel, Journal of Global Fashion Marketing, Vol. 1, No. 2.

5. Woisetschläger, D. / Backhaus, C. / Evanschitzky, H. / Michaelis, M. (2010): Determinants of Sponsorship Fit: A Multilevel Analysis, Advances in Consumer Research, Vol. 37 [C].

6. Woisetschläger, D. / Eiting, A. / Haselhoff, V. / Michaelis, M. (2010): Determinants and Consequences of Sponsorship Fit: A Study of Fan Perceptions, Journal of Sponsorship, Vol. 3 (2), S. 169-180.

7. Michaelis, M. / Duong Dinh, H. V. / Heußler, T. / Meyer, M. / Ahlert, D. (2009): Do Ethnic Marketing Efforts Pay Off?: Interaction Effects of Accomodated Brand and Price on Product Evaluation and Purchase Intention, Advances in Consumer Research, Vol. 36, S. 552-553 [C].

8. Ahlert, D. / Heußler, T. / Michaelis, M. / Möller, K. / Schwab, C. / Seiter, M. (2008): Instrumente zur Quantifizierung des Kundennutzens als Basis für die Preisfindung von hybriden Produkten, Controlling: Zeitschrift für erfolgsorientierte Unternehmenssteuerung, 20. Jg., Heft 8/9, S. 473-480 [D].

9. Berentzen, J. / Backhaus, C. / Michaelis, M. / Blut, M. / Ahlert, D. (2008): Does "Made in ..." also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings, Journal of Relationship Marketing, Vol. 7, No. 4, S. 391-405 [C].

10. Michaelis, M. / Woisetschläger, D. / Backhaus, C. / Ahlert, D. (2008): The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers, International Marketing Review (Special Issue: Country of Origin), Vol. 25, No. 4, S. 404-422 [B].

11. Michaelis, M. / Woisetschläger, D. / Hartleb, V. (2008): An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of FIFA World Cup 2006™ in Germany, Advances in Consumer Research, Vol. 35, S. 527-533 [C].

12. Woisetschläger, D. / Michaelis, M. / Backhaus, C. (2008): The “Dark Side” of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions, Advances in Consumer Research, Vol. 35, S. 483-490 [C].